Redesigning and Modernizing the AZ HR Executive Forum Website
This proposal was prepared by the fun folks at Imaginary Friend
Before we get started, we would like to thank you for allowing us to submit a proposal and for considering us as a potential partner for the online reassessment of the AZ HR Executive Forum website. We're incredibly excited about the opportunity to be working together and very much looking forward to being a part of this important project.
Let's Do This!
Gordon West, Founder & Creative Chief | m: (312) 550-4945 | e: gordon@imaginaryfriendus.com
Here's What We Heard
Based on our conversation, we understand that you are looking to migrate the bulk of AzHREF's current website to a platform that allows for a more unique visitor experience. Transferring the copy, images, and assets while considering modifications that reflect a more modern aesthetic. Encapsulating what AzHREF represents in thought and proactive leadership within the community. In addition to a simple to navigate and more user-friendly website experience, the organization would also like a members catalogue and outbound email capability that makes for easier communication. So, without further ado...
Let's Create a World-Class Website with Effective Representation
We will design a user-friendly, efficient, and aesthetically pleasing Webflow website that aligns with the brand's tonality, representing an engaging cross-device and informative business solution.
AZHREF WEBSITE REDESIGN
Expectations:
• Curate current website content and redesign a fully functional, cross-device performing Webflow website
• Adapt pages to promote greater engagement through clean development and careful design
• Provide elevated copywriting and seamlessly integrate with new design, enhancing the user experience
• Ensure ease of use while addressing efficient load speeds and informed SEO measures
• Provide personal training on the Webflow admin as well as a video tutorial on updating the website
• Offer a service/maintenance plan reflective of more in-depth repairs and difficult future implementations
Timing (1.5 – 2 Months):
• Assessment of client wants and needs including research around properly meeting client expectations
• Design and development of website allowing for consistent implementation, testing, and revisions
• In-beta testing followed by transitioning the current domain to the new platform
• Website launch with staging assessment and final correction of any current and/or foreseen complications
• Training and understanding your Webflow website admin
EXAMPLE WEBSITES
We created this unique Webflow website for Stic, an app that allows anyone to turn their automobile into a source of passive income.
We created this unique Webflow website for Innovative Group, a premier experiential and events company based out of Miami.
— WELCOME TO —
IMAGINATION WITHOUT INHIBITION
OUR PHILOSOPHY IS SIMPLE
We believe in relationships (client and agency, organization and members, people and life). We like to listen more than speak, and we understand the importance of human-centric creative solutions aimed at brand awareness and engagement. We see ourselves as part of the ecosystem that spurs growth for your organization — a confidant in every sense of the word. That's why we prefer to play at the corner of curiosity and camaraderie.
HOW WE APPROACH THINGS
As marketing professionals, we view business challenges as an opportunity to exceed our clients' expectations. To be successful in the art of building awareness and appreciation, we have become experts at connecting with human beings. Understanding the way people engage with your organization is paramount in defining how we capture their attention and convert their interest into advocacy. We create engagement solutions that people appreciate because they help provide understanding. And organizations that provide understanding inspire progress.
WHY YOU NEED AN IMAGINARY FRIEND
We believe in the power of play. Play leads to great work. Plus, sometimes you need an outsider looking in to see what you may be missing. Someone you can trust, who's dedicated to your success. You want a creative ally. And that just so happens to be our namesake. It's something we always aspire to. Come play in the sandbox with us. Let's uncover those unique, insight driven, creative business solutions that are truly effective.
