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Opportunity: Define a new brand within the online car shopping space. Successfully introduce a SaaS-based tech product in an already saturated market, to an already untrusting public.

Insight: Most people claim to dislike car shopping, but that’s not the whole truth. They enjoy finding a car and looking for what they want in a vehicle. The turning point is when the time comes to reach out to a salesperson/dealership. That’s when the enjoyment factor drastically drops.

Solution: Lean into the unique online experience CarHero offers. A place where shoppers can read profiles and dealer reviews before choosing who they want to work with. Where customers remain anonymous until they decide to share their personal information. Where transparency and empowerment eliminate the cringe factors around shopping for a car.

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We created a dynamic microsite to help the internal sales team onboard dealer groups and their inventory more simply and successfully.
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