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CARHERO  Brand Storyline & Strategic Approach

Opportunity: Delve into the online automotive industry from a consumer point of view. Define the shopping experience, category's parameters and current state, as well as determine industry standards in relation to competitor differentiators. 

Insight: There's a lot of the same in the online car shopping world. A lot of the same by way of offerings and capabilities provided to consumers. CarHero is a whole different animal, poised to truly turn the industry on its head.

Solution: Define a brand storyline for this new way of car shopping. Describe its unique strategic approach, so that future internal and external facing communications are congruent in tonality and reflective of the brand's core values.

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