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IF is an independent advertising and digital agency that puts our clients' brands and audiences first. Through collaboration and utilizing smart data, we tap into humanistic insights that help your organization stand out among the competition. Achieving the kind of results that promote growth, while positively impacting your bottom line.

 

We are fast friends and a strong ally to the companies we champion. We are big thinking, meets savvy spending, meets effective go-to-market executions. You won't find agency bloat with us. Our objective is to do better. To surpass KPIs, increase ROI and boost profits. And when you work with us, you get us — the people running things. The ones invested the most in your success. That's in large part due to being invested in our own success... And the fact that you simply can't have one without the other.

 

So, take a look around. See what you think, and let's reconnect. We're looking forward to continuing our conversation.

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—  WELCOME TO  —

IMAGINATION WITHOUT INHIBITION

OURS IS A SIMPLE ENOUGH PHILOSOPHY

We believe in relationships (client and agency, services and customer, people and pain points). We like to listen more than we speak, and we understand the importance of data as a tool when it comes to human-centric solutions aimed at engagement. We see ourselves as a part of the ecosystem that contributes to your success. That's why you'll find us at the intersection of imagination and friendship.

HOW WE APPROACH THINGS

As a team of seasoned marketing professionals, we approach business challenges as an opportunity to exceed our clients' expectations. To be successful in the art of selling goods and services, we have become experts at connecting with humans. Understanding the way people engage with your brand is paramount in defining the means by which we capture their attention and convert their interest into sales, and at best advocacy

We create work that people appreciate, because that creates culture. And brands that make culture, make money.

WHY YOU NEED AN IMAGINARY FRIEND

We believe in the power of play. Play leads to great work. Plus, sometimes you need an outsider looking in to see what you may be missing. Someone you can trust. Who's dedicated to your success.

You want a creative ally? Well, it just so happens that's right there in our name. And it's something we aspire to in every sense. Come play in the sandbox with us... uncover those insight driven creative business solutions that work.

JUMP IN OUR SANDBOX

EXAMPLE (PORSCHE: B2B Certified Service Technician Training and Online Viral Video)

Porsche is first-in-class engineering. To maintain perceptions, while curbing misconceptions around break squeal, we developed this incredibly effective film.

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EXAMPLE (CARHERO: B2B Marketing Campaign)

CarHero is an online automotive sales platform focused on providing a better customer shopping experience through empowerment and improving consumer perception around dealerships, vehicle salespeople and the industry as a whole.

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WE ARE YOUR FULL-SERVICE STRATEGIC, CREATIVE, PRODUCTION PARTNER

STRATEGY

Brand Audits

Purpose Planning

User Experiences

Audience Mapping

Market Positioning

Brand Architecture

Discovery & Research

CREATIVE

Branding

Storytelling

Creative Direction

Art Direction

Copywriting

Mobile/Web Design

Graphic Design

Content Creation

Digital Marketing

Social Media Marketing

Guerrilla & Experiential

Brand Activations

PRODUCTION

Film/Television

Advertising

Original Content

Branded Content

Digital/Online Video

Social Media

Music Videos

Corporate

Experiential

Trailers

BTS/EPK

Photography

Tabletop & Styling

Printed Assets

POST PRODUCTION

Editorial

Motion Graphics

Title Design

Color Grading

Sound Design & Mix

Finishing

VISUAL EFFECTS

VFX Supervision

Compositing

Full CGI

Concept Design

2D/3D Animation

Particles Design

Animatics

MEDIA

Strategy

Planning

Purchasing

Reporting & Analytics

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PRICING & DELIVERABLES

The following is focused on discovery, planning and content creation. In terms of how things roll-out, we suggest partaking in what we call a 'Cooperative.' A one-day discovery session where we, together, delve into all things Digital Scientists. So that we may clearly understand the company, brand, services, your customers, as well as develop a structured brief to build creative content for future communications. These are one time fees/efforts that lead up to the recurring monthly projection.

Initial Month (to be discussed)

• $1k Set Up of Paid Media

• $5k Analytics Review and Strategic Recommendations

• $10'Cooperative' (Brand Strategy, Content Strategy, Custom 3 Month Communications Calendar) 

• $22k Two Campaigns Each: Email and Social Media Concepts, Asset Development for 3 /mo. Calendar

NOTE: All production and post production (photography, video, etc.) including any third-party photography or design elements are the responsibility of securing and/or to be purchased by Digital Scientists. At which time Digital Scientists retains complete ownership/rights.

The following is based on our initial meeting/conversation. Here, we've put together an estimate that takes into account what would be accomplished in line with your current and previously stated monthly spend.

$22k Monthly

• Maintain Current Tech Stack

• $8k Paid Media

Paid Media Management and Reporting

• Organic Social Media Management and Reporting

Email Management and Reporting

Content Adaptation

NOTE: Additional assets, deliverables, needs are on an as determined basis, and would result in additional project(s) and/or incurred cost(s).

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WE'RE GAME

Thank you for letting us share a bit about who we are and what we offer as an agency. We appreciate you considering us for your B2B communications needs. And we're thrilled about the opportunity of being a part of growing the Digital Scientists portfolio of partners.

Let's not delay, and schedule a time to chat very soon. We're really looking forward to helping the world better understand your premium services, while making your namesake the go to resource in this unique digital space. Just imagine what we can accomplish together.

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Gordon West

Imaginary Friend & Chief Creative

gordon@imaginaryfriendus.com

(312) 550-4945

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Mac Randall

Imaginary Friend & Sr. Digital Strategist

mac@imaginaryfriendus.com

(404) 536-5444

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