PROBLEM FIXERS  LifeLock

Opportunity: Distinguish LifeLock’s offerings from the free credit monitoring companies, showing that LifeLock actually fixes problems.

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Insight: It’s one thing to monitor a problem, it’s another to fix it. Let’s show the difference.

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Solution: A full-funnel campaign spearheaded by humorous films dramatizing the conundrum of someone who just points out problems, without actually fixing them.