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Opportunity: Compete with creative teams worldwide to create a film that celebrates the love people have for McDonald’s fries. And make sure it’s entertaining enough to debut in front of 40,000+ McDonald’s worldwide convention attendees.

Insight: There are some universal moments we all relate to when eating McDonald’s fries. Let’s focus on one distinct moment, dramatizing it in epic style.

Solution: The film was so well-received that McDonald's aired it on that years' Oscars and Super Bowl Pregame Show.

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