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NEW DISCOVERIES AWAIT  PADI

Opportunity: Create a website that clearly conveys the company's beliefs and motivations, while inspiring people to embrace scuba diving.

Insight: PADI is all about simplicity and clarity (simple understanding and clear waters). These two aspects make for an enjoyable scuba experience, as well as enjoyable educational programs and certifications.

Solution: Craft a simple to use and easily understood cross-platform website. One distinct to the brand, that reflects the prestige and magical world of undersea adventures that await a certified PADI member.

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