Opportunity: Introduce Safeskin nitrile gloves and test the waters with a paid social media campaign. Build brand awareness through unique storytelling, while encouraging people to try this new everyday use disposable glove line.

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Insight: People rarely think of using disposable gloves until they actually need them. If they do consider them beforehand, there's no prominently recognized brand within the B2C space. Nothing that stands out with a unique look, feel, voice.

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Solution: We considered the source. Your hands are the most affected when you don't use disposable gloves? They take all the abuse. So, what might there position be on the matter? How must they feel about being neglected day in and day out?