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Imaginary Friend is an independent advertising and digital agency that puts our clients' brands and audiences first. Through collaboration, we tap into unique humanistic insights that help brands stand out among their competition. Achieving the kind of consistent results that positively impact our client's bottom line and promote growth.

 

We are fast friends, and a strong ally to the brands we champion. We are big thinking, meets savvy spending, meets scrappy go-to-market execution. You won't find agency bloat with us. Our objective is to do better. To surpass KPIs, increase ROI, and boost profits. And when you work with us, you get us — the people running things. The ones invested the most in your success. Hey, we like to win. Plus, your success is a reflection of ours.

 

So take a look around. See what you think. Then let's talk. We love making new friends.

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Gordon West, President & Creative Chief  |  m: (312) 550-4945  |  e: gordon@imaginaryfriendus.com

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—  WELCOME TO  —

IMAGINATION WITHOUT INHIBITION

OURS IS A SIMPLE ENOUGH PHILOSOPHY

We believe in relationships (client and agency, brand and consumer, people and life). We like to listen more than we speak, and we understand the importance of data as a tool when it comes to human-centric solutions aimed at brand engagement. And we see ourselves as a part of the ecosystem that makes up your company. That's why you'll find us at the intersection of imagination and friendship.

HOW WE APPROACH THINGS

As a team of seasoned marketing professionals, we approach business challenges as an opportunity to exceed our clients' expectations. To be successful in the art of selling goods and services, we have become experts at connecting with humans. Understanding the way people live, shop, and engage with your brand is paramount in defining the means by which we capture their attention and convert their interest into sales and at best advocacy

We create work that people appreciate, because that creates culture. And brands that make culture, make money.

WHY YOU NEED AN IMAGINARY FRIEND

We believe in the power of play. Play leads to great work. Plus, sometimes you need an outsider looking in to see what you may be missing. Someone you can trust. Who's dedicated to your success.

You want a creative ally? Well, it just so happens that's right there in our name. And it's something we aspire to in every sense. Come play in the sandbox with us... uncover some insight driven creative business solutions that work.

JUMP IN OUR SANDBOX

EXAMPLE (PARK HYATT: Television, Print, Branded Content)

Park Hyatt is a leader in luxury experiences and accommodations. Something Sawyer Aviation seems to be quite astute at as well.

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EXAMPLE (VIRGIN: Television, Online Videos, Social Media, Event, Outdoor)

Virgin is unique in that it is a luxury brand that breaks the mold. We see Sawyer Aviation possibly having a similar effect in their category.

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WE ARE YOUR FULL-SERVICE STRATEGIC, CREATIVE, PRODUCTION PARTNER

STRATEGY

Brand Audits

Purpose Planning

User Experiences

Audience Mapping

Market Positioning

Brand Architecture

Discovery & Research

CREATIVE

Branding

Storytelling

Creative Direction

Art Direction

Copywriting

Mobile/Web Design

Graphic Design

Content Creation

Digital Marketing

Social Media Marketing

Guerrilla & Experiential

Brand Activations

PRODUCTION

Film/Television

Advertising

Original Content

Branded Content

Digital/Online Video

Social Media

Music Videos

Corporate

Experiential

Trailers

BTS/EPK

Photography

Tabletop & Styling

Printed Assets

POST PRODUCTION

Editorial

Motion Graphics

Title Design

Color Grading

Sound Design & Mix

Finishing

VISUAL EFFECTS

VFX Supervision

Compositing

Full CGI

Concept Design

2D/3D Animation

Particles Design

Animatics

MEDIA

Strategy

Planning

Buying

Reporting & Analytics

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GAME ON

Thank you for letting us share a bit about who we are and what we can offer. We appreciate you considering us for your advertising and communications needs. We're incredibly thrilled about the opportunity of being a part of growing the Sawyer Aviation Group of brands!

Let's schedule a time to chat real soon. We look forward to reaching new heights with you (pun absolutely intended). Seriously though, just imagine what we can accomplish together.

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