Imaginary Friend is an independent advertising and digital agency that puts our clients' brands and audiences first. Through collaboration, we tap into unique humanistic insights that help brands stand out among their competition. Achieving the kind of consistent results that positively impact our client's bottom line and promote growth.
We are fast friends, and a strong ally to the brands we champion. We are big thinking, meets savvy spending, meets scrappy go-to-market execution. You won't find agency bloat with us. Our objective is to do better. To surpass KPIs, increase ROI, and boost profits. And when you work with us, you get us — the people running things. The ones invested the most in your success. Hey, we like to win. Plus, your success is a reflection of ours.
So take a look around. See what you think. Then let's talk. We love making new friends.
Gordon West, President & Creative Chief | m: (312) 550-4945 | e: gordon@imaginaryfriendus.com
— WELCOME TO —
IMAGINATION WITHOUT INHIBITION
OURS IS A SIMPLE ENOUGH PHILOSOPHY
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We believe in relationships (client and agency, brand and consumer, people and life). We like to listen more than we speak, and we understand the importance of data as a tool when it comes to human-centric solutions aimed at brand engagement. And we see ourselves as a part of the ecosystem that makes up your company. That's why you'll find us at the intersection of imagination and friendship.
HOW WE APPROACH THINGS
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As a team of seasoned marketing professionals, we approach business challenges as an opportunity to exceed our clients' expectations. To be successful in the art of selling goods and services, we have become experts at connecting with humans. Understanding the way people live, shop, and engage with your brand is paramount in defining the means by which we capture their attention and convert their interest into sales and at best advocacy.
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We create work that people appreciate, because that creates culture. And brands that make culture, make money.
WHY YOU NEED AN IMAGINARY FRIEND
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We believe in the power of play. Play leads to great work. Plus, sometimes you need an outsider looking in to see what you may be missing. Someone you can trust. Who's dedicated to your success.
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You want a creative ally? Well, it just so happens that's right there in our name. And it's something we aspire to in every sense. Come play in the sandbox with us... uncover some insight driven creative business solutions that work.
JUMP IN OUR SANDBOX
EXAMPLE (PARK HYATT: Television, Print, Branded Content)
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Park Hyatt is a leader in luxury experiences and accommodations. Something Sawyer Aviation seems to be quite astute at as well.
EXAMPLE (VIRGIN: Television, Online Videos, Social Media, Event, Outdoor)
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Virgin is unique in that it is a luxury brand that breaks the mold. We see Sawyer Aviation possibly having a similar effect in their category.
WE ARE YOUR FULL-SERVICE STRATEGIC, CREATIVE, PRODUCTION PARTNER
STRATEGY
Brand Audits
Purpose Planning
User Experiences
Audience Mapping
Market Positioning
Brand Architecture
Discovery & Research
CREATIVE
Branding
Storytelling
Creative Direction
Art Direction
Copywriting
Mobile/Web Design
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Graphic Design
Content Creation
Digital Marketing
Social Media Marketing
Guerrilla & Experiential
Brand Activations
PRODUCTION
Film/Television
Advertising
Original Content
Branded Content
Digital/Online Video
Social Media
Music Videos
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Corporate
Experiential
Trailers
BTS/EPK
Photography
Tabletop & Styling
Printed Assets
POST PRODUCTION
Editorial
Motion Graphics
Title Design
Color Grading
Sound Design & Mix
Finishing
VISUAL EFFECTS
VFX Supervision
Compositing
Full CGI
Concept Design
2D/3D Animation
Particles Design
Animatics
MEDIA
Strategy
Planning
Buying
Reporting & Analytics
GAME ON
Thank you for letting us share a bit about who we are and what we can offer. We appreciate you considering us for your advertising and communications needs. We're incredibly thrilled about the opportunity of being a part of growing the Sawyer Aviation Group of brands!
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Let's schedule a time to chat real soon. We look forward to reaching new heights with you (pun absolutely intended). Seriously though, just imagine what we can accomplish together.