Opportunity: Educate the public on Sony’s latest noise-canceling headphones and new touch-based technology without the assistance of any real media funding. 

 

Insight: Meet customers where they are. Once people understand how simple it is to use these headphone’s advanced features, they'll be much more likely to purchase them over the adjacent, on shelf competition.

 

Solution: Design a series of interactive, instructional videos embedded into retail store experiences with engaging graphic treatments that do this modern product justice, while drawing customers in to experience them and learn more.