Opportunity: Celebrate State Farm’s long-running commitment to community volunteerism.

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Insight: Instead of simply chest-pounding about how much the State Farm company cares... let’s actually inspire people to volunteer themselves. 

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Solution: Build an online volunteering hub where people can search for volunteering opportunities in their communities. Launch the site via an emotional film about turning caring into action. 

 

The :60 version of the film debuted during the Final Four broadcast, and the long-form, online version received over 20 million organic views in just two weeks. The song from the film shot to #1 on iTunes, and the volunteering site was flooded with millions of visitors. Volunteer orgs from across the country reached-out to list their own openings on the site.