
TAKE BACK LUNCH McDonald's
Opportunity: The restaurant chain was experiencing a lull in lunchtime business due to the latest recession. People were reluctant to leave their offices for fear they might be let go. How do you encourage employees to start enjoying lunch again in a time of uncertainty?
Insight: Taking a break from your work day to enjoy lunch is something we've not only grown accustom to, it's our work life right. With the state of things, the climate was ripe for encouraging people to own this one aspect of their lives again. Point out how silly it is to be timid about such a thing, and how by uniting on this topic, we can claim a win for the "little guy."
Solution: Put a rally cry out into the world, while giving people a venue to discuss, vent and empower one another to take back lunch! Make it a movement that capitalizes on a point of pride, however tongue-in-cheek.



11.6%
4.2%
157M
3.27M
BOOST DAILY LUNCHTIME VISITS
BOOST DAILY OVERALL PURCHASES
EARNED IMPRESSIONS
SOCIAL ENGAGEMENT
