top of page
McDonald's_TBL_image.png

TAKE BACK LUNCH  McDonald's

Opportunity: The restaurant chain was experiencing a lull in lunchtime business due to the latest recession. People were reluctant to leave their offices for fear they might be let go. How do you encourage employees to start enjoying lunch again in a time of uncertainty?

 

Insight: Taking a break from your work day to enjoy lunch is something we've not only grown accustom to, it's our work life right. With the state of things, the climate was ripe for encouraging people to own this one aspect of their lives again. Point out how silly it is to be timid about such a thing, and how by uniting on this topic, we can claim a win for the "little guy."

 

Solution: Put a rally cry out into the world, while giving people a venue to discuss, vent and empower one another to take back lunch! Make it a movement that capitalizes on a point of pride, however tongue-in-cheek.

Overthrow.jpg
Revolt.jpg
Say-No.jpg

11.6%

4.2%

157M

3.27M

BOOST DAILY LUNCHTIME VISITS

BOOST DAILY OVERALL PURCHASES

EARNED IMPRESSIONS

SOCIAL ENGAGEMENT

McD's_Take Back Lunch stats.png
bottom of page