Opportunity: With its new Vegas hotel, Virgin needed to differentiate itself from a crowded lifestyle hotel landscape by capturing the imaginations of guests around an offer that was exclusively Virgin.

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Insight: To project exclusivity, let’s invite people to enjoy more than just a new hotel with a unique rewards program. Let’s start a movement.

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Solution: By leaning into Virgin’s unmistakable brand iconography and sense of style, the Us Unstoppable campaign rode into Vegas on a wave of irresistibly branded energy.