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Opportunity: Continue Capital One’s long-running March Madness campaign, keeping it fresh and relevant to basketball fans, whilst delivering distinct benefits of using Capital One.

Insight: Let’s play-off distinct connections between March Madness moments and Capital One benefits, crafting stories that sensibly weave the two together. For example, Capital One offers savings rates 5x the industry standard. Coincidentally, Coach K has won five titles…

Solution: A full-funnel campaign including humorous broadcast spots and social videos kept the March Madness campaign rolling as strong as ever.

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