Opportunity: Convey a sense of serenity and elegance around the 5-star hotel brand, while staying true to its modern approach and unprecedented customer service.

 

Insight: Everyone travels differently. And none can be more particular than the wealthy, but they're still people like you and I.

 

Solution: Emphasize the personalized experience. Make it clear that Park Hyatt caters to the most particular, promising exemplary comfort and relaxation.