Opportunity: Break into a crowded market space, influenced by billion dollar brands. Introduce a new, all natural sports drink and convince people to try coco5 because it's the better athlete beverage.

 

Insight: People are more concerned than ever about the quality of ingredients they put into their bodies and the bodies of their family. They will choose coco5 if they feel it’s a healthier alternative to the sugary, artificially flavored options currently available.

 

Solution: "Real drinks Real" became our mantra for the brand. We leveraged NBA superstar, and co-investor, Devin Booker to appear in the marketing. Lending his authentic, no nonsense persona to the effort in order to get the attention of the audience and legitimize the brand.