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Opportunity: Capture the essence of Infiniti and share it in a way that evokes powerful emotion.


Insight: Infiniti was born from a long history of creative excellence. A people fueled by passion, who live in harmonious coexistence with the world around them. So what better way to express the nature of this brand than by leaning into the culture that developed it?


Solution: Through the beautiful and disciplined ancient sumi-e ink painting style, we captured the spirit of the Infiniti brand. Expressing a heritage steeped in refined thinking, alluring design, and elegant performance.

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