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WHY YOU FLY  American Airlines

Opportunity: Help American Airlines stand out as the leading airline for global business travel.


Insight: Business travel is decidedly not a vacation, and American understands this fact. So let’s show that although the business-end of a trip can be tough, American does everything to make the journey as pleasant as possible. 


Solution: Craft a campaign that shows American’s understanding of how tough business trips can be, positioning the airline as a safe haven for business travelers. 

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