Opportunity: Help American Airlines stand out as the leading airline for global business travel.

 

Insight: Business travel is decidedly not a vacation, and American understands this fact. So let’s show that although the business-end of a trip can be tough, American does everything to make the journey as pleasant as possible. 

 

Solution: Craft a campaign that shows American’s understanding of how tough business trips can be, positioning the airline as a safe haven for business travelers.