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GO ANYWHERE   Land Rover

Opportunity: Utilize pre-purchased print and in-store mediums to demonstrate that a luxury vehicle like Land Rover is capable of comfortably taking people to the furthest reaches of the planet.

Insight: Land Rover can go just about anywhere, and chances are you’ll have to clean insects off of the windshield no matter where you've been. Especially those places others can't reach.

Solution: Everyone is familiar with Land Rover vehicles. So, rather than show the car, we smashed a bunch of exotic indigenous bugs on the windshield and showcased those remote locations around the world instead. 

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