Opportunity: Utilize pre-purchased print and in-store mediums to demonstrate that a luxury vehicle like Land Rover is capable of comfortably taking people to the furthest reaches of the planet.

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Insight: Land Rover can go just about anywhere, and chances are you’ll have to clean insects off of the windshield no matter where you've been. Especially those places others can't reach.

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Solution: Everyone is familiar with Land Rover vehicles. So, rather than show the car, we smashed a bunch of exotic indigenous bugs on the windshield and showcased those remote locations around the world instead.